Snack content is a term to describe short, easily consumable forms of media, specifically used in social and mobile marketing.
WHAT IS SNACK CONTENT?
Examples of snack content could be (but not limited to) videos of under 2 minutes, live video streaming (Periscope, Facebook Live), Cinemagraphs, GIFs and Memes.
HOW IS SNACK CONTENT DIFFERENT?
Snack content is different to conventional media and content because it is designed to be instantly engaging and deliberately short. Today, we are bombarded by advertising and snack content is designed to cut through the noise by making an immediate impression.
WHY IS THIS IMPORTANT?
Our attention spans have diminished. The result is that we do not consume longer content. If you are trying to communicate with your audience, you are likely wasting time and money creating content that is never viewed.
Snack content is designed to be consumed immediately, in small ‘bites’, communicating your brand message in a succinct but immediate way.