The restaurant industry is changing rapidly. It is crucial that restaurants are confident in their digital marketing strategy and video is at the forefront of this.
Undecided if your restaurant actually needs video content? An estimated 74% of internet traffic in 2017 is video content and brands simply can’t afford to ignore this any longer.
Restaurants now have multiple platforms to communicate with their customers that didn’t even exist 10 years ago. Instead of neglecting platforms and devices – restaurants need to be figuring out how to use them to convert customers. They need to be social, they need to connect with their customers and they need to do everything they can to be seen in an innovative way. Sticking to photography and text just isn’t good enough – and research shows that video is the most effective form of marketing.

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Here are 40 important video stats that every restaurant must know:
 
1) Social video generates 1200% more shares than text and images combined. (Source)

2) In the last year, views of food content on YouTube grew by 59%. (Source)

3) 62% of consumers are more likely to have a negative perception of a brand that published a poor quality video. (Source)

4) The average user spends 88% more time on a website with video. (Source)

5) A Facebook video receives, on average, 135% more organic reach than a Facebook photo. (Source)

6) Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. (Source)

7) Social engagement (such as likes, comments and shares) on food channels rose by 118% in 2016.  (Source)

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8) Cisco projects that global internet traffic from videos will make up 80% of all internet traffic by 2019. (Source)

9) In a 2016 HubSpot survey, 43% of consumers wanted to see more video content. (Source)

10) 51% of all video plays are on mobile devices – this growth represents a 15% increase from 2015 and a 203% increase from 2014. (Source)
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11) More than 60% of marketers and small business owners said they planned to increase investment in video marketing in 2017.  (Source)

12) 79% of diners agree that restaurant technology improves their guest experience. (Source)

13) According to 70% of marketers, video produces more conversions than any other type of content.  (Source)

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14) 76.5 % of marketers and business owners that have used video marketing said that it had a direct impact on their business. (Source)

15) 78% of referrals from YouTube food videos to brand sites are from first-time customers. (Source)

16) According to Twitter, videos are 6 x more likely to be retweeted than photos. (Source)

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17) One-third of online activity is spent watching video. (Source)

18) 92% of mobile video viewers share videos with others. (Source)

19) A Google research study found that one-third of restaurant sales are driven by online research.   (Source)

20) Video on a landing page can increase conversions by 80% or more. (Source)

21) Businesses using video grow company revenue 49% faster year-over-year than organisations without video. (Source)

22) Enjoyment of video ads increases purchase intent by 97% and brand association by 139%. (Source)
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23) Companies using video content enjoy 41% more web traffic from search than non-users. (Source)

24) 83% of adults use smartphones or tablets to look up restaurant locations, directions, and hours.(Source)

25) Adding video to your emails leads to a 200-300% increase in click-through rate. (Source)

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26) Blog posts incorporating video attract three times as many inbound links than blog posts without video. (Source)

27) Having a video on the landing page of your site makes it 53% more likely to show up on page 1 of Google. (Source)

28) 68% of diners agree that restaurant staff with handheld tablets improve their guest experience. (Source)
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29) Video drives a 157% increase in organic traffic from search engines. (Source)

30) 85% of Facebook videos are watched without sound. (Source)

31) When deciding what restaurant to go to, 37% of people use only online sources, 50% used both online and offline, 3% just offline and 11% did no research at all. (Source)

32) 88% of millennials own a smartphone and this generation spends a higher proportion on eating out. (Source)

33) 87% of businesses who use video say they use it on social media. Of these businesses, 78% say they believe it to be an effective tactic. (Source)

34) According to the Online Publishers Association, 80% of Internet users recall watching a video ad on a website they visited in the past 30 days and of that 80%, 46% took some action after viewing the video. (Source)

35) Facebook is rated as the most impactful social channel for video8.4 x higher than any other social channel. (Source)
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36) 93% of businesses who use video believe that it has increased user understanding of their product or service. (Source)

37) 76% of marketers feel that marketing has changed more in the past two years than in the previous 50 years. (Source)

38) 75% of restaurant customers look up menus online, 55% read reviews, 51% order takeout or delivery directly from the restaurant website, and 50% use rewards or special deals.(Source)
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39) According to Brightcove study, 76% of consumers state video is their preferred content source when consuming brand information. (Source)

40) 75% of consumers say they make purchasing decisions based on videos they view across social media. (Source)

So there you have it – 40 big reasons why restaurants should be using video content. If you’re a restaurant and you’re not using video yet to communicate with your customers – now is the time!

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